Branding & Product Case Study
Coinplay.ca — Crypto Trading Brand
Coinplay is a Canadian platform that makes buying cryptocurrency fast, simple and unintimidating. We built a bold, confident identity and product experience that mirror the promise of the service — approachable enough for a first-time buyer, credible enough for a serious trader.
The Challenge
Challenge
Design an identity that feels bold and approachable at the same time — one that captures the real image of the brand and helps a first-time crypto buyer trust the platform on sight. Logo, palette and layout all had to make the service look effortless.
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Purchase experience
Buy multiple cryptocurrencies without friction
Strategy
Strategy
We anchored the identity in the two things Coinplay had to prove: speed and clarity. Content, iconography and colour were kept simple and neutral so the product’s value — buying crypto in a few taps — always leads the story.
Design
Design
The mark was designed for versatility — it collapses into an icon that lives comfortably inside circular and square avatars across app stores, social profiles and hardware. Vibrant yellow tones reference the world of Bitcoin while a clean, bold typeface keeps the brand grown-up and confident.
Development
Development
The website is fresh, modern and user-friendly, with a rigorous colour and type system, purposeful imagery and consistent layout across every page. The result is a product that looks and feels as effortless as the service it promises.
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